Meryal Water Park dives into Magic with a colourful and impactful campaign on the Torch Screen, the world’s largest external 360-degree screen, located at Aspire zone – Qatar. This strategic move not only showcases the park’s vibrant atmosphere but also capitalizes on the influx of visitors during the AFC Cup and World Aquatics Championships held in the Aspire Zone.

The prominent placement on the iconic Torch Screen ensures maximum visibility, reaching not only residents of Al Rayyan but also tourists from the region and worldwide. The Torch has an average monthly reach of 13 Million impressions (Source Kido dynamics).

This strategic approach has proven successful, with Meryal Water Park experiencing a significant increase in footfall from both local and international visitors. The campaign effectively leverages the excitement surrounding the sporting events to attract new audiences and solidify Meryal Water Park as a must-visit destination for early summer fun.

Meryal Water Park’s campaign on the Torch Screen demonstrates the power of the TORCH SCREEN as the campaign successfully captures attention, drives engagement, and ultimately leads to increased brand awareness and customer acquisition.