In an age dominated by digital screens and endless scrolling, Out-of-Home (OOH) advertising has managed to maintain its relevance. Billboards, bus shelters, and transit ads offer a unique opportunity to connect with consumers in the physical world.

Introducing our star attraction for this month: the SSB – Smart Static Billboards, standing tall and proud along Al Waab Street, strategically positioned just before the entrances to some of Qatar’s most iconic destinations: Villaggio Mall, The Torch Hotel, Hayat Plaza, Aspire Academy, and Aspire Park. These six consecutive double-faced billboards of 15 sqm each are not just structures; they…

Struggling to brainstorm your next marketing campaign? Look no further! Join us on our website where we are diving deep into the most eye-catching and innovative Out-of-Home (OOH) campaigns ever created. Get inspired by these creative executions, explore how they leveraged different formats, and discover how OOH advertising can capture attention and drive amazing results. Let’s unlock the potential of…

Meryal Water Park dives into Magic with a colourful and impactful campaign on the Torch Screen, the world’s largest external 360-degree screen, located at Aspire zone – Qatar. This strategic move not only showcases the park’s vibrant atmosphere but also capitalizes on the influx of visitors during the AFC Cup and World Aquatics Championships held in the Aspire Zone. The…

Out-of-Home (OOH) advertising is experiencing a renaissance in the age of digital dominance. Its ability to cut through the online noise and reach consumers in the real world makes it a valuable tool for brands and marketers seeking to create memorable campaigns. However, navigating the OOH landscape requires careful consideration and strategic execution. Here, we explore the best practices for…

In the age of widespread digital screens, you might expect Gen Z, the generation born between the late 1990s and early 2010s, to be completely immune to traditional advertising methods. However, Out-of-Home (OOH) advertising is surprisingly effective at reaching this tech-savvy demographic. Here’s why Gen Z is turning heads in the OOH advertising landscape: 1. Escape from the Digital Noise:…

Al Nassr vs Duhail SC Mega Match : As the excitement reached its pinnacle at the Al Nassr vs Duhail SC Mega match held at the Khalifa International Stadium in Aspire Zone, we extend our gratitude to the forward-thinking clients who chose TORCH screens for their advertising campaign. The decision to showcase their brands on the most iconic asset in…

In the spectacular automotive event (GIMS Qatar), a new star emerged on the horizon of the Qatari automobile scene. Lynk & Co, the exciting new car brand, made its much-anticipated debut at the prestigious motor show, marking a significant milestone in its global journey. What set Lynk & Co’s GIMS appearance apart, was their strategic choice of media assets. Leveraging…

In the heart of Qatar’s busy area, located between Al Waab Street and Aspire Park, something extraordinary has taken shape. Our Al Waab scaffolding, strategically positioned to capture 2 million monthly impressions, now hosts the magnificent Range Rover Sport campaign. This creative masterpiece is simple, yet impossible to ignore. At Sports City Advertising, we’re known for our premium large formats…

In a world where trust forms the cornerstone of every client relationship, QIC Insurance has taken a remarkable leap forward with their “Confidence at Every Turn” campaign. This campaign was elevated by the addition of KidZania’s Digital Screen (DOOH) to the campaign media mix. The KidZania Digital Screen (DOOH) transformed QIC’s campaign into an interactive and enlightening journey. Clients were…